Several years ago we received the most darling children’s birthday invitation in the mail. Delighted by the beautiful hand painted “under the sea” design, I immediately knew this was more than an invitation, it was a little work of art. I flipped over the card to find, “Love Lucy” playfully scribed on the back, and a quick Google search later, I stumbled upon Lucy Murchison’s pastel paradise, Love Lucy. A treasure trove of stunning paper goods, Lucy creates custom party invitations, holiday cards, thank you notes and gift tags for any occasion. She even designed custom train, car, and sailboat prints for my son’s bedroom! And keeping it in the family, Lucy’s sister Claire works alongside her to make this incredible business possible. These two shine as a dynamic duo!
A true inspiration, Lucy’s talent, work ethic, authenticity, and southern charm make her one of a kind and the reason she’s amassed a devoted following. I’m thrilled to share an interview with this Dallas based small-business owner and mom, and know you will Love Lucy as much as I do!
Why did you create Love Lucy?
A friend encouraged me to start it. I was creating invitations for my own children and their friends. It was a matter of taking the next step. My baby was 6 months old and had just started sleeping through the night. It was probably the worst time possible to start a business, but when is a good time, really?
You design the most beautiful and classic invitations, gift tags, stationery, etc. Where do you get your inspiration from?
Thank you! I’m inspired by everything! Nature, architecture, book covers, interior design, museums, classic children’s clothing, hand embroidery, and textiles.
I’ve seen on social media that you love DIY, including creating precious decor for your children’s birthday parties and their halloween costumes. Have you always had a passion for DIY?
I’ve always loved a project. When I was younger, my mom said I was going to be the next Martha Stewart. That was her way of telling me to shoot for the moon! We had art supplies at our disposal and spent quite a bit of time in the craft store. There was always a project to work on. I created matching bows for my high school golf team when we had tournaments, spent a bit too much time on class project poster boards and was always up for a mixer requiring a costume.
Juggling work and family can be challenging! How do you do it and what tips do you have for other moms who own their own business/work?
It is definitely a juggling act, one that I regularly have to step back and reassess. To start, I set aside times for me to solely focus on work. That time was non negotiable. It wasn’t going to have meetings or lunch dates. It was phone away, no distractions, only work time. More specifically, I work for 9 hours on Friday while our nanny is with the boys. When she arrives at 8am, I shift from mom mode to work mode. It is amazing what can be accomplished. I start by doing my most demanding work – custom designs, and as the day goes on, shift to the easier things such as sending proofs for invitations and packaging. It is an intense window of time but is hands down my most productive day of work.
What is your favorite design you’ve ever created? Why?
Oh my. This is a hard one. I have favorites but not A favorite. There is so much to it than just the design. We’ve been blessed with incredible customers who have amazing ideas. It’s not just an invitation. It’s a relationship and memories. There is nothing sweeter than helping a child’s vision come to life. A few recent favorites include dinos and cactus, girly Masters, tropical flamingoes and Dragons Love Tacos.
You just finished renovating your house – how exciting! How has your background in design influenced the design of your new house? What style is it?
When I was growing up, my parents flipped houses. I watched my mom pour love into all of the details and developed an appreciation for older homes. We purchased our 1920’s home over a year ago, and it is safe to say that I didn’t know what I was getting myself into. The process has been fun but also stressful. Who knew there were so many grout colors anyway? I have to remind myself that I’m not building a showroom and that it won’t be the cover of House Beautiful. It will, however, be a place where my children feel at home, a place where friends are welcome and where we can eat good food, create, laugh and make memories. It’s not our eternal home and won’t be perfect, but that’s okay with me! Love is being poured into the walls right now, and once we move in, love will fill each of the rooms. For that, I am thankful!
What does the Love Lucy HQ at your new house look like?
Love Lucy HQ! Every time I walk into the office, it feels like a dream. Although it isn’t the biggest room in the house, hands down, it’s the room with the best light and view. As far as design, its simple but feminine. Blush pink, clean white surfaces, a home for shipping boxes for every size.
What’s next for Love Lucy? Any fun new products or designs that you’re working on?
Life has been busier than usual recently, so I have to take it one day at a time. We hope to expand our offerings and will make it easier for our customers to party plan by creating a one stop shop. We will continue to design custom invitations as that is what keeps us on our toes and pushes us to think outside of the box. We love what we do!